The primary objective was to broaden The Berkeley Group PLC’s market presence by targeting potential buyers in China and the UAE.
Berkeley Group PLC
Customer-Centric Transformation: A Case Study on our Digital Transformation for a luxury property development
Introduction
British property developer, The Berkeley Group PLC, sought to revolutionise their marketing approach for their latest property development, 9 Millbank. Traditionally, they relied on printed brochures to showcase their projects, however, recognising the preference for digital content in foreign markets, particularly China and the UAE, the company aimed to leverage a digital solution to expand their reach and engagement. We delivered the end-to-end implementation of the project, encompassing project planning, UX design, development, and deployment across multiple markets.
“The user experience delivered through the digital app is exceptional. The interactive features, combined with the seamless multilingual support, have empowered our sales team to communicate effectively with international buyers. It has undoubtedly elevated our brand's reputation and positioned us as industry leaders in digital marketing.”
Advancing Market Reach
Enhance Engagement
The project aimed to foster greater customer engagement by providing an immersive and interactive digital experience for potential buyers.
Increase Sales Opportunities
By transitioning from traditional printed brochures to an app, the company aimed to generate more leads and drive sales for the 9 Millbank development.
”Clients were instantly engaged by the immersive and intuitive user experience of the app. The UX and design effortlessly guided them through the properties, fostering a deep sense of connection.
Innovation at the Core
The flagship of the project was a cutting-edge mobile app specifically tailored to showcase the unique features and amenities of the 9 Millbank development. The app was designed to deliver an immersive and engaging user experience, incorporating 3D models, virtual tours, and interactive floorplans.
Multilingual Capability
Recognising the target markets' linguistic diversity, we integrated multilingual support within the app, enabling seamless translation of content into Chinese and Arabic languages. This feature ensured that potential buyers could fully comprehend the property details and make informed decisions.
Robust UX
Our team meticulously designed an intuitive and user-friendly interface, facilitating easy navigation and efficient access to relevant information. We prioritised visual appeal and responsiveness, ensuring a seamless user experience across various devices and platforms.
Seamless Deployment
We oversaw the seamless deployment of the app across multiple markets, meticulously addressing technical requirements, server infrastructure, and local regulations to ensure optimal performance and compliance.