Within 12 months, we successfully scaled the team from 2 to 14 members, including UX, UI, UX Research and Analytics, and Insights professionals.
Covea Insurance
Driving Digital Transformation: A Case Study on Our UX Strategy Implementation at Covéa Insurance
Introduction
This case study examines the successful implementation of a compelling digital UX strategy at Covéa Insurance. As external consultants, our team was entrusted with revamping the digital experience by establishing new functions, scaling the team, implementing efficient processes, and fostering a customer-centric culture. This study highlights our key achievements and outcomes of the project.
“Hodgkinson McCambridge were instrumental in the rapid scaling of our flagship digital products. Their thought process, planning and implementation were second-to-none. ”
Josh MargolisProduct Manager
Team Scaling and Function Establishment
DesignOps and ResearchOps Implementation
Recognising the need for streamlined operations, we implemented DesignOps and ResearchOps frameworks. By optimising workflows and collaboration processes, we achieved efficient resource allocation and reduced handoff times.
In-house Usability Test Lab
To ensure the continuous improvement of digital products, we established an in-house usability test lab early in the project. By conducting regular user testing sessions, we gathered valuable feedback and insights to guide design iterations and validate feature enhancements.
”The early stages of the strategy led to a 40% decrease in critical usability issues and significant improvements in user satisfaction.
Design System Implementation
Our creation of a comprehensive design system significantly reduced time to market for new features and products. By leveraging the design system's reusable components and guidelines, we reduced design and development efforts by an average of 15% per project. With approximately 150 developers, this translates to an estimated time savings of 22,500 hours annually.
Through close collaboration with cross-functional teams, we led the effort to prioritise feature release and adopt an incremental value approach to product development. By conducting user research and leveraging data-driven insights, we guided the product roadmap, ensuring that high-impact features were delivered first. This resulted in a 25% reduction in development iterations and an estimated time savings of 750 weeks annually.
Agile Methodologies
By embedding agile methodologies within the organization, we improved collaboration, communication, and flexibility in project execution. Through agile practices such as daily stand-ups, sprint planning, and retrospective meetings, we reduced time wastage, improved team productivity, and maintained a rapid pace of development.
Influencing Stakeholders
Our proactive engagement with stakeholders across the organization was instrumental in shaping a customer-centric culture. By demonstrating the value of user-centric design and involving stakeholders in the decision-making process, we fostered a shared vision of delivering exceptional digital experiences.
New Proposition Launch
Leveraging our improved UX strategy and cross-functional collaboration, we successfully created and launched a brand new proposition within 30 months. By prioritizing user needs and utilizing agile development practices, we significantly reduced time to market, achieving a 50% faster launch compared to industry benchmarks.
Our team worked diligently to ensure the successful delivery of the entire UX strategy within the agreed timeline. From the initial hiring and onboarding process to the implementation of design systems, agile methodologies, and stakeholder engagement, we managed to accomplish the project objectives within 30 months. Our comprehensive approach and efficient project management enabled us to stay on track and achieve the desired outcomes.